0-to-1 product launch
From blank page to a $12M product line
Aligned four functions around a narrow customer wedge, shipped in 14 weeks, and built the operating cadence that followed.
$12M year-one pipeline · 14-week launch
Your evidence
Story Bank
The right proof point for the room—not the same familiar story every time.
Northstar GroupProtected
Showing the stories you allow in Northstar Group. 0 kept out of this role.
founder / commercialization
Turning founder instinct into a repeatable motion
Converted founder-led learning into a qualified sales motion without stripping out the founder’s edge.
2.4× qualified conversion
P&L / people leadership
Restoring margin without losing the team
Reset priorities, clarified market ownership, and rebuilt trust while returning the business to plan.
+8 pts margin · engagement +11
architecture / build-vs-buy
The build-vs-buy decision we reversed
Changed course after exposing the real constraint, saving a year of maintenance burden.
9 months avoided · 31% lower TCO
distributed engineering partnership
One roadmap across three engineering hubs
Reframed handoffs as shared outcomes and installed a decision rhythm across time zones.
Release predictability +38%
AI / rapid product learning
Learning a new AI workflow in ten customer days
Used live customer work to separate novelty from repeatable value before scaling investment.
10 interviews · 3 paid pilots